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A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
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Decisions about company names and product names and their relationship depend on more than a dozen strategic considerations. [119] In this case, a strong brand name (or company name) becomes the vehicle for marketing a range of products (for example, Mercedes-Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk ...
The private-equity firm that owns MindGeek — which operates a massive network of adult entertainment properties, including Pornhub — has shed the company’s old name and, it hopes, some of ...
A bank holding company is able to declare itself a financial holding company by meeting certain guidelines including having well-capitalized subsidiary banks and receiving satisfactory or higher ...
Many corporate-jargon terms have straightforward meanings in other contexts (e.g., leverage in physics, or picked up with a well-defined meaning in finance), but are used more loosely in business speak. For example, a deliverable can become any service or product. [9]