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Hasbro, Inc. (/ ˈ h æ z b r oʊ /; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. [6]
Battle Beasts were created by Takara of Japan in 1986. Tomy Co., Ltd., aka K.K. Takara-Tomy, still owns the worldwide rights to the property.The heyday for the toyline came during the period in which it was licensed to Hasbro for distribution outside Japan when Hasbro marketed the toys in America and many other parts of the world.
The Transformers began with the 1980s Japanese toy lines Micro Change and Diaclone. They presented robots able to transform into everyday vehicles, electronic items or weapons. Hasbro bought the Micro Change and Diaclone toys, and partnered with Takara. [4]
In 1984, the toy line was rebranded by Hasbro as "Transformers". [10] Takara continued to sell Microman and used it as the basis for the Micronauts toy line. Micronauts were sold internationally by the Mego Corporation. Other transforming toys made by Takara include Brave, Dennō Bōkenki Webdiver, and Daigunder. Both Webdiver and Daigunder ...
In 2002, Hasbro sold Beyblade toys internationally (under license from Takara). On July 12, 2008, Takara Tomy released Metal Fight: Beyblade, the second iteration of the toy. The third iteration, titled Beyblade Burst, was released by Takara Tomy on July 18, 2015. The fourth iteration of the toy line, Beyblade X, was released on July 15, 2023. [4]
Takara, still under license by Hasbro to make and sell G.I. Joe toys in Japan, also manufactured an action figure incorporating the licensed GI Joe torso for Henshin Cyborg-1, using transparent plastic revealing cyborg innards, and a chrome head and cyborg feet.
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