Search results
Results from the WOW.Com Content Network
The association was founded on April 9, 1938 at the Harvard Club of New York by Thomas Ashwell, publisher of Export Trade & Shipper magazine, and 12 other advertising industry managers. Initially known as the Export Advertising Association, the association's goal is to exchange information about successful practices in international advertising.
Established as such in 1999, it includes the Clarín newspaper (the most-widely circulated in Latin America), the Artear media company, and numerous other media outlets. Peruvian newspaper El Peruano , founded October 22, 1825, is the oldest daily newspaper of Latin America currently in circulation.
Advertising progress: American business and the rise of consumer marketing (Johns Hopkins University Press, 2001.) Lears, Jackson. Fables of abundance: A cultural history of advertising in America (1995) McDonald, Colin, and Jane Scott. "A brief history of advertising." in The Sage Handbook of Advertising (Sage, 2007) pp: 17-34. Marchand, Roland.
Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Donate
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.
The primary source of newspaper income is advertising – in the form of "classifieds" or inserted advertising circulars – rather than circulation income. However, since the late 1990s, this revenue source has been directly challenged by Web sites like eBay (for sales of secondhand items), Monster.com (jobs), and Craigslist (everything).
Foreign celebrity advertising is a popular form of advertising in parts of Asia, Eastern Europe and Latin America. The phenomenon is most pronounced when English -speaking celebrities do print advertisements or commercials for a non-English speaking market.
Mass media in Central America by country (8 C) B. Broadcasting in Central America (3 C) C. Mass media companies of Central America (2 C)