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Typography. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. [1]
While woodblock printing and movable type had precedents in East Asia, typography in the Western world developed after the invention of the printing press by Johannes Gutenberg in the mid-15th century. The initial spread of printing throughout Germany and Italy led to the enduring legacy and continued use of blackletter, roman, and italic types.
International Typographic Style. A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1][2] It expanded on and formalized the modernist typographic ...
Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for characters from different writing systems, e.g. Roman uppercase A looks the same as Cyrillic uppercase А and Greek uppercase alpha (Α).
Modern typography reflected a modern, universal method of communication. This design concept assumes passive, almost automatic – subconscious visual experience. It counts on rationality of both, graphic designer/producer of the message and the audience that is receiving the message. The act of perception that is involved is the simple act of ...
Baskerville's typeface was part of an ambitious project to create books of the greatest possible quality. Baskerville was a wealthy industrialist, who had started his career as a writing-master (teacher of calligraphy) and carver of gravestones, before making a fortune as a manufacturer of varnished lacquer goods.
Blackletter developed from Carolingian as an increasingly literate 12th-century Europe required new books in many different subjects. New universities were founded, each producing books for business, law, grammar, history and other pursuits, not solely religious works, for which earlier scripts typically had been used.
Antiqua (/ ænˈtiːkwə /) [1] is a style of typeface used to mimic styles of handwriting or calligraphy common during the 15th and 16th centuries. [2] Letters are designed to flow, and strokes connect together in a continuous fashion; in this way it is often contrasted with Fraktur -style typefaces where the individual strokes are broken apart.