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  2. Environmental impact of paint - Wikipedia

    en.wikipedia.org/wiki/Environmental_impact_of_paint

    Low-VOC paint types include latex (water-based), recycled latex (water-based), acrylic, and milk paint. [1] [2] The labels of paint cans can be checked for the following information: To be considered low-VOC, the paint should contain <50 g/L of VOC. [citation needed] To be considered zero-VOC, the paint should contain <5 g/L of VOC. [citation ...

  3. Greenwashing - Wikipedia

    en.wikipedia.org/wiki/Greenwashing

    Greenwashing is a relatively new area of research within psychology, and there needs to be more consensus among studies on how greenwashing affects consumers and stakeholders. Because of the variance in country and geography in recently published studies, the discrepancy between consumer behavior in studies could be attributed to cultural or ...

  4. A History of Greenwashing: How Dirty Towels Impacted the ...

    www.aol.com/news/2011-02-12-the-history-of...

    At some point in the mid-1980s, a pony-tailed upstate New York environmental activist named Jay Westerveld picked up a card in a South Pacific hotel room and read the following: "Save Our Planet ...

  5. ‘Greenwashing,’ ‘Water Bed Effect’ Among Tactics Stores Like ...

    www.aol.com/greenwashing-identify-200032231.html

    Two common strategies are “greenwashing” and the “water bed effect” – both of which can lead to higher store prices. See: 8 Items To Stop Buying at Grocery Stores If You Want To Save Money

  6. The fight against greenwashing starts with AI. Here’s why - AOL

    www.aol.com/finance/fight-against-greenwashing...

    By using AI, the $130 trillion needed to finance the energy transition can go into the right hands.

  7. Whitewashing (communications) - Wikipedia

    en.wikipedia.org/wiki/Whitewashing_(communications)

    Whitewash is a cheap white paint or coating of chalked lime that can be used to quickly give a uniform clean appearance to a wide variety of surfaces, such as the interior of a barn. [2] The first known use of the term is from 1591 in England, referring literally to the process of coloring a surface. [1] [3]

  8. Jay Westerveld - Wikipedia

    en.wikipedia.org/wiki/Jay_Westerveld

    In 1986, Westerveld coined the term "greenwash" in an essay examining practices of the hotel industry.[2] [3] [4]In 2009, Westerveld described a new population of rare clam shrimp, the fourth population recorded in New York state out of approximately a dozen worldwide. [5]

  9. How hazardous are these household items?

    www.aol.com/news/2015-12-01-how-hazardous-are...

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