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In 2006, the song was used again in a Coca-Cola commercial in the Netherlands, performed by Dutch singer Berget Lewis. [12] In 2010, Coca-Cola once again used the song in a television commercial featuring the entire line of its sponsored NASCAR Sprint Cup drivers. The commercial included the drivers singing the song while driving in a race. [13]
Kendall Jenner. " Live for Now ", also known as " Live for Now Moments Anthem ", [2] is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace ...
The Super Bowl LVI halftime show, officially known as the Pepsi Super Bowl LVI Halftime Show, was the halftime entertainment of Super Bowl LVI, which took place on February 13, 2022, at SoFi Stadium in Inglewood, California. The show was headlined by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, and included guest appearances ...
The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin ...
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
As with all other forms of commercial advertising, the BBC is barred from furnishing product placements in its programming. [133] [134] One notable example was the 1970 song "Lola" by The Kinks, which originally referred to "Coca-Cola" but was quickly changed to the generic "cherry cola" in order to be played on BBC radio. [135] [136]
Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood.
Pepsi-Cola returned after a one-year retreat with three ads for their Pepsi Max drink, which has been named as the official soft drink of the NFL. Pepsi's Frito-Lay brand also advertised Doritos . Both brands had their advertisements created by web users as part of the annual USA Today Super Bowl Ad Meter contest, which offers a prize of US $ 5 ...