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Problems with international product branding are often associated with the process of language localisation, in which the product brand name or advertising slogan carries a different meaning in the language of the target market. [1] In addition to linguistic aspects, issues of cultural sensitivity can affect the success of a brand. [2]
Website localization is the process of adapting an existing website to local language and culture in the target market. [ 1 ] It is the process of adapting a website into a different linguistic and cultural context [ 2 ] — involving much more than the simple translation of text. This modification process must reflect specific language and ...
e. Online advertising, also known as online marketing, Internet advertising, digital advertisingor web advertising, is a form of marketingand advertisingthat uses the Internetto promote products and services to audiences and platform users.[1] Online advertising includes email marketing, search engine marketing(SEM), social media marketing ...
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [ 1 ] It is a type of publicity. [ 2 ] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices to ...
Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems". [1] The concept comes from the Japanese word dochakuka and "represents a challenge to simplistic conceptions of globalization ...
t. e. Search engine optimization(SEO) is the process of improving the quality and quantity of website trafficto a websiteor a web pagefrom search engines. [1][2]SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1 ] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2 ]
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [ 1 ] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.