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Counter Culture Coffee first started roasting coffee in Durham in 1995. Founded by Brett Smith and Fred Houk, their main focus was creating custom coffee blends for some of Durham and Chapel Hill's southern restaurants. [6] They sold their first coffee to Pop's Restaurant in Durham in 1995. [7]
Original direct traders including coffee roasters Intelligentsia Coffee & Tea, Stumptown Coffee Roasters, and Counter Culture Coffee, and chocolate makers Taza Chocolate and Askinosie Chocolate, have sought to counter perceived misrepresentations of direct trade through increased transparency [10] [16] [17] Counter Culture Coffee and Taza Chocolate pioneered annual Transparency Reports for the ...
Third-wave coffee is a movement in coffee marketing emphasizing high quality. Beans are typically sourced from individual farms and are roasted more lightly to bring out their distinctive flavors. [1] Though the term was coined in 1999, [2] the approach originated in the 1970s, with roasters such as the Coffee Connection. [3] [4]
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The conservative media ecosystem is piggybacking on Americans’ fascination with air travel to stir up opposition to corporate diversity programs, an effort that may raise the salience of culture ...
The company is known for using its cryogenic [5] patented coffee processing methods [6] as a platform to partner with roasters considered part of the third-wave coffee movement, including Counter Culture Coffee, Intelligentsia Coffee & Tea, and Square Mile, the roasting company of James Hoffmann. [2] [failed verification]
However, direct trade is a new concept that is only utilized by for profit businesses like Counter Culture Coffee and Intelligentsia Coffee and therefore has no third party certification. [24] [25] Fair trade has become a repetition of free trade rather than being an alternative to the market economy which is dominated by supply and demand.
Starbucks is looking to find its footing amid a sea of rising global competition.Shares of the coffee chain are struggling as the company is being hit on multiple fronts, with a pullback in ...
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