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Howard Giles' communication accommodation theory (CAT), "seeks to explain and predict when, how, and why individuals engage in interactional adjustments with others,” [1] such as a person changing their accent to match the individual they are speaking with. Additionally, CAT studies “recipients’ inferences, attributions, and evaluations ...
The audience design model was inspired by Giles' communication accommodation theory and Bell's own research on the speech of radio news broadcasters in New Zealand.The study focused on two radio stations which shared the same recording studio and some of the same individual newsreaders.
He is known for developing communication accommodation theory, [4] and has diverse research interests in the areas of applied intergroup communication research and theory. [5] Giles was born in Cardiff, Wales. He earned his B.A. in psychology from Bangor University and his Ph.D. in Social Psychology from the University of Bristol.
The communication accommodation theory (CAT), developed by Howard Giles, professor of communication at the University of California, Santa Barbara, seeks to explain the cognitive reasons for code-switching, and other changes in speech, as a person either emphasizes or minimizes the social differences between himself and the other person(s) in ...
The theory of contingency is premised on the different possibilities for organizational communication at any point within the advocacy-accommodation continuum. This view of communication approach based on a continuum differs from the view proposed by the more traditional Four models of public relations communication .
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If they want to express solidarity and sympathy, they tend to seek common features in their behavior. If speakers wish to express distance towards or even dislike of the person they are speaking to, the reverse is true, and differences are sought. This mechanism also extends to language, as described by the communication accommodation theory.
The theory of CMM was developed in the mid-1970s by W. Barnett Pearce (1943–2011) and Vernon E. Cronen. Communication Action and Meaning was devoted to CMM, is a thorough explication of CMM, which Pearce and Cronen introduced to the common scholarly vernacular of the discipline.