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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    This requires large retail enterprises to establish a customer-oriented trading relationship with the customer relationship market. Retail stores are typically located where market opportunities are optimal – high traffic areas, central business districts. Selecting the right site can be a major success factor.

  3. Melissa Wong, CEO of Retail Zipline: “If we can develop a ...

    www.aol.com/melissa-wong-ceo-retail-zipline...

    Wong is the co-founder and CEO of Retail Zipline, the leading communication and execution platform for retailers. Ladders jumped on a call with Wong to discuss the major trends she’s noticing in ...

  4. Omnichannel retail strategy - Wikipedia

    en.wikipedia.org/wiki/Omnichannel_retail_strategy

    Sports Direct started trading in 1982 with a single brick-and-mortar store [1] but has recently grown rapidly aided by a bricks and clicks business model. [2] Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, [citation needed] is a business model by which a company integrates both offline and online presences ...

  5. Franchising - Wikipedia

    en.wikipedia.org/wiki/Franchising

    The franchising or duplication of another firm's successful home-based business model is referred to as a home-based franchise. Home-based franchises are becoming popular as they are considered to be an easy way to start a business as they may provide a low barrier for entry into entrepreneurship. It may cost little to start a home-based ...

  6. Chain store - Wikipedia

    en.wikipedia.org/wiki/Chain_store

    A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form

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