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"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
In Season 10 Episode 46 of Nostalgia Critic, entitled "War of the Commercials", when the Nostalgia Critic discovers that the Aaron Burr milk commercial was directed by Michael Bay, there is a cut to a sketch of a version of the commercial that is a parody of Michael Bay's modern directing style.
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Jay William Schulberg (July 17, 1939 – January 12, 2005) was an American advertising executive who had chief creative positions at both Ogilvy & Mather and Bozell Worldwide, with an approach to developing concise ads with memorable taglines.
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