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A letter of thanks, letter of gratitude, thank you card, or thank you letter is a letter or greetings card that is used when one person/party wishes to express appreciation to another. They are frequently sent after an event (a birthday party, a religious festival or holiday) and especially when a gift has been received [ 1 ] .
The following is the general format, excluding indentation used in various formats: [SENDER'S COMPANY NAME] [SENDER'S ADDRESS (optional if placed at bottom)] [SENDER'S PHONE] [SENDER'S E-MAIL (optional)] [DATE] [RECIPIENT W/O PREFIX] [RECIPIENT'S COMPANY] [RECIPIENT'S ADDRESS] (Optional) Attention [DEPARTMENT/PERSON] Dear [RECIPIENT W/ PREFIX] [First Salutation then Subject in Business letters ...
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Nowadays the stage of value creation is the essential point of any business. Creating value for customers helps the company to sell its products or services, while at the same time it makes the investors happy. Moreover, as the value for the customers increases, the revenues together with the stock prices of the company increase.
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .
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In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer). Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A ...