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  2. Splash Corporation - Wikipedia

    en.wikipedia.org/wiki/Splash_Corporation

    Splash Corporation, commonly known as Splash (stylized in lowercase), is a Philippine personal care company headquartered in Bonifacio Global City, Taguig. It is a subsidiary of Indian conglomerate Wipro Enterprises .

  3. Direct selling - Wikipedia

    en.wikipedia.org/wiki/Direct_selling

    Direct selling is a business model that involves a party buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and ...

  4. Direct Selling Association - Wikipedia

    en.wikipedia.org/wiki/Direct_Selling_Association

    The Direct Selling Association (DSA) is a trade association in the United States that represents direct selling companies, primarily those that use multi-level marketing compensation plans. On behalf of its members' companies, the DSA engages in public relations and lobbying efforts against regulation of the multi-level marketing industry, and ...

  5. Direct-to-consumer - Wikipedia

    en.wikipedia.org/wiki/Direct-to-consumer

    Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-customer e-commerce sales in the United States were over $128 Billion. [1]

  6. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]

  7. Ever Bilena - Wikipedia

    en.wikipedia.org/wiki/Ever_Bilena

    Ever Bilena started out as a local wholesaler of Taiwan-made nail polish in the Philippines in 1983. The business initial team had only five people and started with a ₱150,000 capital. [3] The cosmetics company, was established by businessman Dioceldo Sy who previously worked for his grandfather's company which sold pomade. Sy later ventured ...

  8. Party plan - Wikipedia

    en.wikipedia.org/wiki/Party_plan

    The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling.The primary system for generating sales leads for home party plan sales is the home party itself: the salesperson uses the home party business model as a source for future business by asking attendees if they would like to ...

  9. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. [5] Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify ...