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2. Lighthouse (software) - Wikipedia

   en.wikipedia.org/wiki/Lighthouse_(software)

   Lighthouse is an open-source, automated tool for measuring the quality of web pages developed by Google.It can be run against any web page, public or, requiring authentication.

3. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

4. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

5. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

6. List of reporting software - Wikipedia

   en.wikipedia.org/wiki/List_of_reporting_software

   The following is a list of notable report generator software. Reporting software is used to generate human-readable reports from various data sources . Commercial software

7. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing is also a method of business analytics, which is mainly aimed at providing useful information for organizations to find business opportunities and generate profits. SEM can help organizations optimize their marketing and gather more audience and create more customers. [6]