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Close-Up: marketed by Unilever, [12] it was launched in 1967 and was the first gel toothpaste in the world. [13] Colgate: marketed by Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873. [14]
Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia, Bangladesh and Egypt. It is one of the top brands in terms of sales in India. [6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. [7]
The best natural toothpastes feature a variety of ingredients to clean teeth and freshen breath. Dentists recommend the best ones with and without fluoride.
As of 1989, the toothpaste held a 75% market share in Taiwan, 50% in Singapore, 30% in Malaysia and Hong Kong and 20% in Thailand. [14] As of late 2018, Darlie is one of the bestselling toothpaste brands in its target market areas, with market shares ranging from 10 to 30 percent. [15]
The Macleans company scored a major takeover after Woolworths stocked it in the early 1930s (as the company only sold Colgate toothpaste previously). In 1938, Macleans was purchased by Beecham Group. [5] In 1987, GlaxoSmithKline introduced an antibacterial agent into the Macleans toothpaste, being the first to do so.
Because of antitrust concerns at the time of the acquisition, Colgate-Palmolive agreed to suspend marketing Kolynos-branded toothpaste in Brazil for a number of years, but Colgate-Palmolive shortly began selling what was essentially the same product, with very similar packaging and marketing, under a new brand called Sorriso ("Smile" in ...
Mentadent is most notable for its unique toothpaste dispenser: a dual chamber pump. This design is intended to keep two ingredients separated until they are dispensed. Upon brushing, the ingredients will react with each other in the user's mouth.
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