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It was formed in 2015 following the merger of the coffee division of the American Mondelez International with the Dutch Douwe Egberts as Jacobs Douwe Egberts. In December 2019, Jacobs Douwe Egberts (JDE) merged with Peet's Coffee to form JDE Peet's. This merger was followed by an initial public offering in 2020. [5]
Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure , Netherlands, by Egbert Douwes in 1753 as De Witte Os ("The White Ox"), a general grocery shop.
The Jacobs Douwe Egberts factory (JDE factory) is a coffee producing factory in the Ruscote ward of Banbury, Oxfordshire, England. [ 1 ] [ 2 ] Built in the 1960s as a General Foods factory ( GF factory ) producing convenience food and drink including Bird's Custard , it subsequently changed ownership to Kraft Foods and Mondelez .
In May 2014, D.E Master Blenders 1753 announced to acquire a majority stake in Mondelez's coffee business (outside of France) to form Jacobs Douwe Egberts, it would combine brands Jacobs, Carte Noire, Gevalia, Kenco, Tassimo and Millicano from Mondelez International and Douwe Egberts, L'OR, Pilao and Senseo from D.E Master Blenders. [16]
A 1973 report by the Consumers' Association listed "Bird's Mellow" as a mild instant coffee available at that time. [3]Mellow Bird's was previously owned by Kraft Foods.It was contended in 1993 that "Nestlé dominates the instant coffee sector, with Nescafé, followed by Kraft General Foods (Maxwell House, Mellow Birds etc.) and Brooke Bond Oxo (part of Unilever) which produces Red Mountain". [4]
On May 29, 2020, JDE Peet's, the owner of Peet's Coffee and Jacobs Douwe Egberts, raised $2.5 billion by taking the company public on the Euronext Amsterdam stock exchange in a deal that valued the company at $17.3 billion. [32]
Jacobs (German pronunciation: [ˈjaːkɔps]) is a brand of coffee that traces its beginnings to 1895 in Germany by Johann Jacobs (1869 in Borgfeld , Bremen – 1958 in Bremen) and is today marketed in Europe by JDE Peet's.
The Jacobs Douwe Egberts factory in Banbury has been a major employer in the town since the mid-1960s. Jacobs Douwe Egberts, in the Ruscote ward of Banbury, is a large food and coffee producing factory. [65] It was built in 1964 and has gone through a number of ownership changes since.