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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Slim fitting pants and jeans were worn not just by members of the teenage Mod or greaser subculture but also ordinary people. By 1962, Sears were selling tight jeans made from "stretch" denim that incorporated elastane. [9] The trend lasted until the end of the 1960s when "hippie" culture gave rise to flared pants and bell bottom jeans.
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These straight leg acid wash jeans remained popular throughout the 1980s and 1990s, until hip hop fashion went mainstream and it became fashionable for teenagers to sag their baggy pants. [4] High rise pants, jeans, and shorts were also popular with men's, young men's, teens, and boys clothing during the 1980s and early to mid 1990s.
"Levii's Jeans" is a song by American singer and songwriter Beyoncé and American rapper Post Malone. It is the seventeenth track on her eighth studio album, Cowboy Carter (2024), which was released on March 29, 2024, through Parkwood Entertainment and Columbia Records. The song is named after the jeans of American clothing brand Levi Strauss ...
This included long wool coats, long flared skirts, slim miniskirts, slightly tapered pants and stirrup ones, designer jeans, [12] spandex cycling shorts, [43] high waisted ankle length jeans and pants plain or pleated, extremely long and bulky sweaters, jumpsuits, pastel colors, "off-the-shoulder" sweatshirts over tight jeans, leather ...
For adolescent boys and young men, in the United States, Canada, Australasia, the UK and South Korea, [400] the layered short hair style, the buzzed short hairstyle which is blended from the sides to the top, [401] and the Blowout (hairstyle) became popular during the mid-2010s due to continued interest in 1980s and 1990s fashion.
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