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Mariko Takahashi's Fitness Video for Being Appraised as an "Ex-fat Girl" (often referred to as Doggy Fitness or Poodle Fitness) is a short film by renowned art director and commercial film director Nagi Noda who created spots for Nike and Coca-Cola and starring Mariko Takahashi, a California born model. [1]
According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of Nike's competitors in the athletic shoe industry, chose to make women its primary target market." [1] Because aerobics became popular among women, Reebok pursued that opportunity and advertised towards women. Nike ...
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring sports bras and leggings.
Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs. [1]
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The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
Nike CEO John Donahoe is the latest corporate boss to weigh in on working from home or working in person, and his verdict is clear: ambitious product innovation suffered when employees were remote ...