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The book Influence: Science and Practice by Robert Cialdini is a prominent work in the field of reciprocity and social psychology. First published in 1984, the work outlines the main principles of influence, and how they can be applied in one's life to succeed, especially in business endeavors. [ 38 ]
The positive reciprocity norm is a common social expectation in which a person who helps another person can expect positive feedback whether in the form of a gift, a compliment, a loan, a job reference, etc. In social psychology, positive reciprocity refers to responding to a positive action with another positive action (rewarding kind actions).
Infants develop the ability to categorize first by putting a gender label to other children. Then, the difference in color of the skin begins to play a role in their ability to distinguish different backgrounds.
Social desirability bias is a type of response bias that influences a participant to deny undesirable traits, and ascribe to themselves traits that are socially desirable. [2] In essence, it is a bias that drives an individual to answer in a way that makes them look more favorable to the experimenter. [1] [2] This bias can take many forms.
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
Reciprocity, in its ordinary dictionary sense, is broader than that, and broader than all discussions that begin with a sense of mutuality and mutual benevolence. (See the reference below to Becker, Reciprocity, and the bibliographic essays therein.) Reciprocity pointedly covers arm’s-length dealings between egoistic or mutually disinterested ...
The economic model of reciprocal altruism includes direct reciprocity and indirect reciprocity. Direct reciprocity is an immediate collaborative exchange that benefits everyone. Direct reciprocity was introduced by Robert Trivers [2] as a mechanism for the evolution of cooperation. The direct reciprocal is typically one-for-one: I incur the ...
Differences in perceptions of sexual interest between men and women may be exploited by both genders. Men may present themselves as more emotionally invested in a woman than they actually are in order to gain sexual access; 71% of men report engaging in this form of manipulation and 97% of women report having experienced this form of manipulation. [7]