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Esurance's first television advertising campaign was launched five years after the company went live. The campaign was aimed at the 18 to 24-year-old male demographic, and had a budget of $60,000, a tiny fraction of the over $1 billion spent on advertisements within the insurance industry.
Progressive primarily offers its services through the internet, by telephone or through independent insurance agents. [14] Progressive’s Agency business sells insurance through more than 30,000 independent insurance agents [14] and progressiveagent.com where customers can quote their own policies and then contact an agent to complete the sale.
In 1752, Benjamin Franklin founded the first American insurance company as Philadelphia Contributionship.In 1820, there were 17 stock life insurance companies in the state of New York, many of which would subsequently fail.
Auto-Owners began writing insurance in Indiana, its first state outside of Michigan, in 1935. They now offer insurance in 26 states through local, independent insurance agents. [4] The company has been a member of the Fortune 500 since 2003. [5] In 2020, Auto-Owners Insurance was listed at number 320. [5]
National General Insurance, formerly the GMAC Insurance Group is a Winston-Salem, North Carolina–based property and casualty insurance company. The company was founded in 1920.
By the end of 2013, The Zebra was available to users in all 50 states, while increasing its platform to 204 companies that included 22 carriers such as Esurance and The General. [13] It also received an additional $3 million of funding from its existing investors, [ 14 ] adding investor Simon Nixon to the list of new investors.
A client portal is an electronic gateway to a collection of digital files, services, and information, accessible over the Internet through a web browser. The term is most often applied to a sharing mechanism between an organization and its clients . [ 1 ]
An insurance broker is an intermediary who sells, solicits, or negotiates insurance on behalf of a client for compensation. An insurance broker is distinct from an insurance agent in that a broker typically acts on behalf of a client by negotiating with multiple insurers, while an agent represents one or more specific insurers under a contract.