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A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
A content template is a document which provides a table of contents. It might be modified to correspond to the user's needs. The word "Template" here means "a pre-formatted file type that can be used to quickly create a specific file". Everything such as font, size, color and background pictures are pre-formatted but users can also edit them.
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
A template involves repeated elements mostly visible to the end-user/audience. Using a template to layout elements usually involves less graphic design skill than that which was required to design the template. Templates are used for minimal modification of background elements and frequent modification (or swapping) of foreground content.
A folded brochure can be made by using a sheet of the next larger size (for example, an A4 sheet is folded in half to make a brochure with size A5 pages). An office photocopier or printer can be designed to reduce a page from A4 to A5 or to enlarge a page from A4 to A3.
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Octavo metrics compared to the folio and quarto. Octavo, a Latin word meaning "in eighth" or "for the eighth time", [1] (abbreviated 8vo, 8º, or In-8) is a technical term describing the format of a book, which refers to the size of leaves produced from folding a full sheet of paper on which multiple pages of text were printed to form the individual sections (or gatherings) of a book.