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A bridal shower traditionally involves giving gifts to the future wife. A bridal shower is a gift-giving party held for a bride-to-be in anticipation of her wedding.. The history of the custom is rooted not necessarily for the provision of goods for the upcoming matrimonial home, but to provide goods and financial assistance to ensure that the wedding may take place.
In Japan, Valentine's Day gift giving was introduced by Morozoff Ltd. in 1936, [5] and initially targeted foreigners living near Kobe. [5] The holiday was then reintroduced in the 1950s, but was not popular. [5] It only became popular in the 1970s, when it was framed as a time for women to give gifts to men. [5]
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