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2. Mars Blackmon - Wikipedia

   en.wikipedia.org/wiki/Mars_Blackmon

   [2] [3] When Lee was first approached to co-star with Michael Jordan for Nike, Lee thought the offer was a prank from his friends. [4] The Jordan Mars shoe line is named in honor of the Mars Blackmon character, with Spike Lee's son, Jackson Lewis Lee, being the designer of the Jordan Mars 270.

3. Air Jordan - Wikipedia

   en.wikipedia.org/wiki/Air_Jordan

   Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.

4. How Nike's Mars Blackmon campaign came to be - AOL

   www.aol.com/news/iconic-sports-commercials-mars...

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5. Space Jam - Wikipedia

   en.wikipedia.org/wiki/Space_Jam

   [3] [8] Wieden+Kennedy creative director Jim Riswold conceived the "Hare Jordan" campaign following the popularity of advertisements where Jordan played with Mars Blackmon (played by Spike Lee), a character from She's Gotta Have It (1986); he chose Bugs Bunny for his next campaign because the character was his "childhood hero". [3]

6. How Nike's Bo Knows campaign came to be - AOL

   www.aol.com/news/iconic-sports-commercials-bo...

   The morning of the game, Nike also purchased a full-page ad in USA Today to trumpet in big, bold type that Michael Jordan, Wayne Gretzky and John McEnroe would each be appearing with Bo that night.

7. Nike timeline - Wikipedia

   en.wikipedia.org/wiki/Nike_timeline

   The Vaporfly 4% running shoe was introduced, inspired by the Breaking2 attempt to break the 2-hour marathon barrier. This shoe main feature is a carbon fiber plate in the midsole for improved propulsion and energy return.