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Effleurage, a French word meaning 'to skim' or 'to touch lightly on', is a series of massage strokes used in Swedish massage to warm up the muscle before deep tissue work using petrissage. [1] [2] This is a soothing, stroking movement used at the beginning and the end of the facial and/or body massage.
The term "Swedish massage" is actually only recognized in English- and Dutch-speaking countries, and in Hungary and Israel. Elsewhere the style is referred to as "classic massage". Clinical studies have found that Swedish massage can reduce chronic pain, fatigue, [94] [95] joint stiffness and improve function in patients with osteoarthritis of ...
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Tapotement is a specific technique used in Swedish massage. [1] A French term , it refers to a rhythmic percussion , most frequently administered with the edge of the hand, a cupped hand, or the tips of the fingers.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Movement-based relaxation methods incorporate exercises such as walking, gardening, yoga, tai chi, qigong, and more. Some forms of bodywork are helpful in promoting a state of increased relaxation. Examples include massage, acupuncture, the Feldenkrais Method, myotherapy, reflexology and self-regulation. [medical citation needed]
In 1596, Timothy Bright, after discovering a second well, called the resort The English Spaw, beginning the use of the word Spa as a generic description. It is commonly claimed, in a commercial context, that the word is an acronym of various Latin phrases, such as salus per aquam or sanitas per aquam , meaning "health through water". [ 4 ]
Watsu is a form of aquatic bodywork used for deep relaxation and passive aquatic therapy.Watsu is characterized by one-on-one sessions in which a practitioner or therapist gently cradles, moves, stretches, and massages a receiver in chest-deep warm water.