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Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
These formulas typically address weight management, hairball control, and overall health. Dry cat food brands like IAMS Proactive Health, Royal Canin Indoor, and Hill’s Science Diet offer ...
A senior cat diet is generally considered to be a diet for cats that are mature (7–10 years old), senior (11–15 years old), or geriatric (over 15 years old). [1] Nutritional considerations arise when choosing an appropriate diet for a healthy senior cat. [ 2 ]
It is also a contract manufacturer of branded pet food products, manufacturing for five of the top six branded companies in North America, including Procter & Gamble, [9] [10] [11] for which it is the exclusive supplier of canned wet pet food sold under the Iams brand, P&G having sold its South Dakota plant to Menu Foods in 2003. [12]
Vitamin E as an antioxidant in gastrointestinal health cat food diets can have a positive effect of improving the animal's immune function and prevent against infections. [98] Vitamin E is a free radical scavenger that functions as a chain-breaking antioxidant to prevent free radical damage of cell membranes.
To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement. In 1975, after shortages of ingredients almost drove the company under, Mathile purchased a 50%-ownership interest in the company from founder and owner Paul Iams for $100,000. [ 7 ]
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