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Denis McQuail was born in Wallington, London on 12 April 1935 to Irish immigrant parents Annie (née Mullan) and Christopher McQuail. [4] After schooling at St Anselm's college in Birkenhead, where he showed an aptitude for languages, he spent his national service in the Intelligence Corps learning Russian and studied history at Corpus Christi College, Oxford. [4]
In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [18] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements. [18]
In 1969 Jay Blumler and Denis McQuail studied the 1964 election in the United Kingdom by examining people's motives for watching certain political programs on television. By categorizing the audience's motives for viewing a certain program, they aimed to understand any potential mass-media effects by classifying viewers according to their needs. [7]
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Created by Denis McQuail, a prominent communication theorist who is considered to be one of the most influential scholars in the field of mass communication studies. McQuail organized effects into a graph according to the media effect's intentionality (planned or unplanned) and time duration (short-term or long-term). See Figure 1. [20]
McQuail, Denis. Mass Communication Theory: An Introduction. Los Angeles: Sage Publications, 1994. ISBN 0-8039-9771-X; Robinson, Gertrude J. Monopolies of Knowledge in Canadian Communication Studies: The Case of Feminist Approaches: The Dallas Smythe Memorial Lecture, Canadian Journal of Communication, 23, 1 Jan 1998.
Sven Windahl (born May 1, 1942) is a Swedish professor of communication studies as well as a consultant in the field of organizational communication.His most influential work [1] is the book Using Communication Theory from 1989, co-authored with Dr. Benno Signitzer and Jean T. Olson.
Blumler was born in New York, New York on 18 February 1924. Blumler's father was a Marxist and his mother a supporter of Roosevelt's New Deal.He described himself as a "red diaper baby".