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An interview may also transfer information in both directions. Interviews usually take place face-to-face, in person, but the parties may instead be separated geographically, as in videoconferencing or telephone interviews. Interviews almost always involve a spoken conversation between two or more parties, but can also happen between two ...
Thus, in the job interview context, a face-to-face interview would be more media-rich than a video interview due to the amount of data that can be more easily communicated. Verbal and nonverbal cues are read more in the moment and in relation to what else is happening in the interview. A video interview may have a lag between the two participants.
Compared to a mail questionnaire, interviews are a more personal form of research method because the interviewer works directly with the interviewee, has the opportunity to probe, and can follow up on responses. Because interviews provide an opportunity of face to face interaction between 2 persons, they reduce conflicts.
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A ladder interview is an interviewing technique where a seemingly simple response to a question is pushed by the interviewer in order to find subconscious motives. [ 1 ] [ 2 ] [ 3 ] This method is popular for some businesses when conducting research to understand the product elements personal values for end user.
Personal interviewing allows for interviews of longer duration. Interviews of 45 minutes or more are not uncommon. Modern devices can record audio feedback from respondent, track GPS location and allows pictures to be taken of the interview, thus adding to the quality of the data. There is no need to transcribe the results into a computer form.
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