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Problems with international product branding are often associated with the process of language localisation, in which the product brand name or advertising slogan carries a different meaning in the language of the target market. [1] In addition to linguistic aspects, issues of cultural sensitivity can affect the success of a brand. [2]
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This is a set of lists of English personal and place names having spellings that are counterintuitive to their pronunciation because the spelling does not accord with conventional pronunciation associations. Many of these are degenerations in the pronunciation of names that originated in other languages.
Typically a girl’s name, Saoirse, meaning “freedom,” first became popular in the newly independent Ireland of the 1920s and has most commonly been pronounced “Sorsha” or “Seersha.”
Pierre: South Dakotans read the name as / p ɪər / rhyming with "beer," not like the French given name French pronunciation:. Prescott, Arizona: Arizonans pronounce the name as / ˈ p r ɛ s k ə t / PRESS-kət, rhyming with "bit", while non-Arizonans pronounce it as / ˈ p r ɛ s k ɒ t / PRESS-kɒt, rhyming with "got".
Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person. He ...
Other Japanese words use English-based transcriptions, which causes further problems. Phenian, a now obsolete Polish name for Pyongyang, which was a transcription of Russian Пхеньян, is commonly pronounced , as if ph represented the voiceless labiodental fricative (/f/) like in English.
In advertising and marketing, foreign branding is the use of foreign or foreign-sounding brand names for companies, goods, and services to imply they are of foreign origin, generally to make them appear to come from a place that seems attractively fitting, or at least exotic. It may also be done if the country of origin has a poor image, in ...