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  2. Product-market fit - Wikipedia

    en.wikipedia.org/wiki/Product-market_fit

    More specifically, when gauging a customer's desire, companies need to be sure they are measuring desire for the product or service—not just for a solution. Misinterpreting customers' desire for a solution as desire for a company's product or service will end up being a false positive for product-market fit.

  3. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    Monetary = the highest value of all purchases by the customer expressed in relation to some benchmark value For example, if the monetary benchmark allocated a score of 10 to annual spend over $500, for a customer who had made three purchases in the last year, the most recent being 3 months ago, and spent $600 in the year, their scores would be ...

  4. Product testing - Wikipedia

    en.wikipedia.org/wiki/Product_testing

    Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. The theory is that since the advent of mass production, manufacturers produce branded products which they assert and advertise to be identical within some technical standard. [citation needed]

  5. Economic efficiency - Wikipedia

    en.wikipedia.org/wiki/Economic_efficiency

    A market can be said to have allocative efficiency if the price of a product that the market is supplying is equal to the marginal value consumers place on it, and equals marginal cost. In other words, when every good or service is produced up to the point where one more unit provides a marginal benefit to consumers less than the marginal cost ...

  6. Market basket - Wikipedia

    en.wikipedia.org/wiki/Market_basket

    Researchers measuring inflation usually include "transportation" in their basket, because it is an important consumer purchase, but they must account for these differences in the transportation by other means. When measuring PPP, there are similar issues. In different parts of the world, different goods might play similar roles in the economy.

  7. Customer value model - Wikipedia

    en.wikipedia.org/wiki/Customer_value_model

    ] Customer value models are tools used primarily in B2B markets where the choice of a given product, service, or offering is based primarily upon the amount of customer value created. Customer value is defined as value = benefits minus price. Thus, customer benefits are quantified in a CVM; product features and capabilities are translated into ...

  8. Unit of account - Wikipedia

    en.wikipedia.org/wiki/Unit_of_account

    A unit of account [1] is a standard numerical monetary unit of measurement of the market value of goods, services, and other transactions. Also known as a "measure" or "standard" of relative worth and deferred payment, a unit of account is a necessary prerequisite for the formulation of commercial agreements that involve debt.

  9. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    In order to be evaluated, KPIs are linked to target values, so that the value of the measure can be assessed as meeting expectations or not. Key performance indicators are mostly the non-financial measures of a company's performance [8] – they do not have a monetary value but in a business context they do contribute to the company's ...