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  2. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    Monetary = the highest value of all purchases by the customer expressed in relation to some benchmark value For example, if the monetary benchmark allocated a score of 10 to annual spend over $500, for a customer who had made three purchases in the last year, the most recent being 3 months ago, and spent $600 in the year, their scores would be ...

  3. Customer value model - Wikipedia

    en.wikipedia.org/wiki/Customer_value_model

    ] Customer value models are tools used primarily in B2B markets where the choice of a given product, service, or offering is based primarily upon the amount of customer value created. Customer value is defined as value = benefits minus price. Thus, customer benefits are quantified in a CVM; product features and capabilities are translated into ...

  4. National Income and Product Accounts - Wikipedia

    en.wikipedia.org/wiki/National_Income_and...

    They are produced by the Bureau of Economic Analysis of the Department of Commerce. They are one of the main sources of data on general economic activity in the United States. They use double-entry accounting to report the monetary value and sources of output produced in the country and the distribution of incomes that production generates ...

  5. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Microeconomics analyzes the market mechanisms that enable buyers and sellers to establish relative prices among goods and services. Shown is a marketplace in Delhi. Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce ...

  6. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. [1] Customer lifetime value is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their ...

  7. GDP deflator - Wikipedia

    en.wikipedia.org/wiki/GDP_deflator

    In economics, the GDP deflator (implicit price deflator) is a measure of the money price of all new, domestically produced, final goods and services in an economy in a year relative to the real value of them. It can be used as a measure of the value of money. GDP stands for gross domestic product, the total monetary value of all final goods and ...

  8. Unit of account - Wikipedia

    en.wikipedia.org/wiki/Unit_of_account

    A unit of account [1] is a standard numerical monetary unit of measurement of the market value of goods, services, and other transactions. Also known as a "measure" or "standard" of relative worth and deferred payment, a unit of account is a necessary prerequisite for the formulation of commercial agreements that involve debt.

  9. Value (economics) - Wikipedia

    en.wikipedia.org/wiki/Value_(economics)

    Economic value is not the same as market price, nor is economic value the same thing as market value. If a consumer is willing to buy a good, it implies that the customer places a higher value on the good than the market price. The difference between the value to the consumer and the market price is called "consumer surplus". [3]