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The audio-visual facilities became very popular, because they provided both information and entertainment, because the colour and sound engaged the viewers/listeners and because it was easier for the general public to passively watch TV or listen to the radio than to actively read.
Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, [1] films, television programs, corporate conferencing, church services, and live theater productions. [2] Audiovisual service providers frequently offer web streaming, video conferencing, and live broadcast services. [3]
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Audiovisual aids are essential tools for teaching the learning process. It helps the teacher to present the lesson effectively, and students learn and retain the concepts better for a longer duration. The use of audio-visual aids improves student's critical and analytical thinking. It helps to remove abstract concepts through visual presentation.
A broadcasting antenna in Stuttgart. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. [1]
A process for mass-producing duplicate wax cylinders by molding instead of engraving them was put into effect in 1901. [15] The development of mass-production techniques enabled cylinder recordings to become a major new consumer item in industrial countries and the cylinder was the main consumer format from the late 1880s until around 1910.
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In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]