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Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.
Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Open peer review is the various possible modifications of the traditional scholarly peer review process. The three most common modifications to which the term is applied are: [1] Open identities: Authors and reviewers are aware of each other's identity. [2] [3]
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Neuromarketing is not a replacement for traditional marketing methods but, rather, a field to be used alongside traditional methods to gain a clearer picture of a consumer's profile. [ 40 ] [ 41 ] Neuromarketing provides insights into the implicit decisions of a consumer, but it is still important to know the explicit decisions and attractions ...
It contains original research results or reviews existing results. Such a paper, also called an article, will only be considered valid if it undergoes a process of peer review by one or more referees (who are academics in the same field) who check that the content of the paper is suitable for publication in the journal. A paper may undergo a ...
Typical publishing workflow for an academic journal article (preprint, postprint, and published) with open access sharing rights per SHERPA/RoMEO.In academic publishing, a preprint is a version of a scholarly or scientific paper that precedes formal peer review and publication in a peer-reviewed scholarly or scientific journal.