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The message is then perceived and interpreted by the audience, labeled in the diagram as M₂. [138] The relation between message and reality is of central importance to Gerbner. [133] [131] [132] For this reason, his model includes two dimensions. The horizontal dimension corresponds to the relation between communicator and event.
The message has code, content, and treatment as its main factors, each of which can be analyzed based on its elements or based on its structure. Berlo understands the message as a physical product of the source, like a speech, a written letter, or a painting. He holds that the message has three main factors: the code, the content, and the ...
The message is sent through a channel to a receiver who has to decode it to understand it. The main field of inquiry investigating communication is called communication studies. A common way to classify communication is by whether information is exchanged between humans, members of other species, or non-living entities such as computers.
Rhetorical stance refers to the deliberate choices made by a communicator in shaping and presenting their message. It encompasses the strategic decisions regarding language, style, and tone that are employed to achieve a specific communicative purpose.
The systems, A and B, both make use of the same protocol suite. The vertical flows (and protocols) are in-system and the horizontal message flows (and protocols) are between systems. The message flows are governed by rules, and data formats specified by protocols. The blue lines mark the boundaries of the (horizontal) protocol layers.
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
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In interpersonal communication, an I-message or I-statement is an assertion about the feelings, beliefs, values, etc. of the person speaking, generally expressed as a sentence beginning with the word I, and is contrasted with a "you-message" or "you-statement", which often begins with the word you and focuses on the person spoken to.