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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.
PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing). [1] [2] [3] Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "search engine marketing" — or SEM — is now ...
Search engines on the web are sites enriched with facility to search the content stored on other sites. There is difference in the way various search engines work, but they all perform three basic tasks. [73] Finding and selecting full or partial content based on the keywords provided.
Web pages created according to the principles of progressive enhancement are by their nature more accessible, [27] backwards compatible, [6] and outreaching, because the strategy demands that basic content always be available, not obstructed by commonly unsupported or scripting that may be easily disabled, unsupported (e.g. by text-based web browsers), or blocked on computers in sensitive ...
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