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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
Millinery is women's hats and other articles sold by a milliner, or the profession or business of designing, making, or selling hats for women. muslin Muslin is the American English term for a test garment, frequently made from this fabric. The equivalent British English term is toile
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
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Bespoke is derived from the verb bespeak, meaning to "speak for something". [2] The particular meaning of the verb form is first cited from 1583 [3] and given in the Oxford English Dictionary: "to speak for, to arrange for, engage beforehand: to 'order' (goods)." The adjective "bespoken" means "ordered, commissioned, arranged for" and is first ...