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The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.
His work helped further the "ABC" tripartite model of attitudes (affect, behavior, cognition). He also furthered the field of attitude measurement with more valid and reliable rating scales. His research program on impression formation demonstrated the role of memory in social judgment.
Attitude towards an object are influenced not only by the characteristics of the object itself (cognitive aspect) but also by the context in which the object is encountered, a concept known as attitude-toward-situation. [5] The behavior is better predicted when both the attitude-toward-object and attitude-toward-situation are considered.
The ABC stands for the activating event, beliefs that are irrational, and the consequences that come from the beliefs. Ellis wanted to prove that the activating event is not what caused the emotional behavior or the consequences, but the beliefs and how the person irrationally perceives the events which aid the consequences. [ 6 ]
Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people interact with the world.
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
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