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Trader Joe's is the exclusive retailer of Charles Shaw wine, popularly known as "Two Buck Chuck" because of its original $1.99 price tag in California (local prices vary). [53] [54] [55] Of the wine selection at Trader Joe's, Coulombe said, "We built Trader Joe's on wine first, then food. I tasted 100,000 wines, and most weren't wonderful.
In 1995, Bronco Wine Company purchased the brand name Charles Shaw from a bankrupt company for US$27,000 and used it for a line of very inexpensive wines, introduced in 2002 and priced at $1.99 per bottle. The wines became nicknamed "Two-Buck Chuck" and were sold exclusively through Trader Joe's stores. [5]
Charles Shaw wines were introduced at Trader Joe's grocery stores in California in 2002 at a price of USD$1.99 per bottle, earning the wines the nickname "Two Buck Chuck", and eventually sold 800 million bottles between 2002 and 2013. [2] [3] In 2009, an international version of Chardonnay from Australia was introduced in a limited number of ...
Sonoma County wine refers to the viticulture and winemaking in Sonoma County, California, United States. County names in the United States automatically qualify as legal appellations of origin for wine produced from grapes grown in that county and do not require registration with the United States Department of the Treasury, Alcohol and Tobacco Tax and Trade Bureau.
California wine has a long and continuing history, and in the late twentieth century became recognized as producing some of the world's finest wine. While wine is made in all fifty U.S. states, up to 90% (by some estimates) of American wine is produced in the state. California would be the fourth largest producer of wine in the world if it were ...
Robert Berning (January 25, 1935 – July 19, 2008) was an American grocer and principal wine buyer for Trader Joe's specialty grocery store chain beginning in the 1970s. He was credited with introducing American consumers to low-cost, bargain imported wines while working with Trader Joe's.
Hacienda was founded in 1973 after Bartholomew sold his ownership of Buena Vista Winery in 1968. After the sale, he retained the majority of his original vineyard land, and proceeded to acquire a former hospital located near the vineyard land and developed it into a winery. By 1977, it was operated by A. Crawford Cooley, producing 25,000 cases ...
Charles Creek worked with a number of wine growers throughout Sonoma and Napa including: Merlot and Chardonnay growers Hyde Vineyard and Sangiacomo Vineyards and Cabernet Sauvignon growers Mountain Terraces Vineyard and Stage Coach Vineyard [4] Not owning their own production facility, they worked with Sonoma Wine Company, a custom winery production facility.