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Introduced in 2002, Gatorade Ice was marketed as a lighter flavored Gatorade and came in Strawberry, Lime, Orange, and Watermelon. All of these flavors were colorless and transparent. Ice was re-branded in 2006 as Gatorade Rain and the flavor selections altered. In late 2007, a low-calorie line of Gatorade drinks, named G2, was released. [32]
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Pepsi Edge, Pepsi's first mid-calorie cola, was introduced in 2004 and discontinued only two years later.PepsiCo, towards the end of the 2000s, found a new interest in mid-calorie beverages and then released G2, a version of Gatorade with less than half the calories, and in the year 2011, Trop50, a juice blend, with 50% the calories of regular juice.
Gatorade says it's trying to explain the changes to consumers. "As with any new product launch, a key focus of our marketing efforts has been to educate athletes," a spokeswoman wrote in an email.
1. Sprite Remix. Our tastebuds wept when Sprite Remix faded into the land of discontinued drinks. These fruity twists on traditional lemon-lime Sprite were so refreshing.
The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion [2] and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over 1 billion $ each in sales annually. [3]
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