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  2. Modernization theory - Wikipedia

    en.wikipedia.org/wiki/Modernization_theory

    In the 1960s, some critics argued that the link between modernization and democracy was based too much on the example of European history and neglected the Third World. [ 25 ] One historical problem with that argument has always been Germany , whose economic modernization in the 19th century came long before the democratization after 1918 .

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. History of modernisation theory - Wikipedia

    en.wikipedia.org/wiki/History_of_modernisation...

    Modernisation refers to a model of a progressive transition from a "pre-modern" or "traditional" to a "modern" society. [1]The theory particularly focuses on the internal factors of a country while assuming that, with assistance, traditional or pre-modern countries can be brought to development in the same manner which more developed countries have.

  5. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.

  6. Postmodern marketing - Wikipedia

    en.wikipedia.org/wiki/Postmodern_Marketing

    This marketing strategy is effective in postmodern marketing because it maximizes the abilities of each department. Integrated marketing campaigns are most effective in postmodern marketing because of the widespread use of social media. Digital advertising through social media and email is the most effective tool to reach postmodern consumers. [5]

  7. Business process re-engineering - Wikipedia

    en.wikipedia.org/wiki/Business_process_re...

    Business Process Re-engineering (BPR/BPRE) in a succinct way. Business process re-engineering (BPR) is a business management strategy originally pioneered in the early 1990s, focusing on the analysis and design of workflows and business processes within an organization.

  8. Taxpayer woes: Waiting nearly two years for refunds after ID ...

    www.aol.com/taxpayer-woes-waiting-nearly-two...

    Roughly 1.2 million taxpayers faced incredibly long waits last year for their tax refund cash after getting hit by tax-related ID theft, report says.

  9. Strategic competitiveness - Wikipedia

    en.wikipedia.org/wiki/Strategic_competitiveness

    Value-creating strategy. Strategic competitiveness is accomplished when a firm successfully integrates a value-creating strategy. [1] The key to having a complete value-creating strategy is to adopt a holistic approach that includes business strategy, financial strategy, technology strategy, marketing strategy and investor strategy. [2]