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A business plan is a formal written document containing the goals of a business, ... the organization's financial projections, ... Templates [3] and guides, such as ...
The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
For the components / steps of business modeling here, see Outline of finance § Financial modeling. Arguably, the key aspect of preparing a financial forecast is predicting revenue ; future costs, fixed and variable , as well as capital, can then be estimated as a function of sales via "common-sized analysis" - where relationships are derived ...
Simply extending financial statement projections into the future without consideration of the competitive environment is a form of financial planning or budgeting, not strategic planning. In business, the term "financial plan" is often used to describe the expected financial performance of an organization for future periods.
[3] [6] The marketing plan also shows the actions that will be taken, and the resources to be applied, in order to achieve planned goals. [3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7]
When drafting a financial plan, the company should establish the planning horizon, [10] which is the time period of the plan, whether it be on a short-term (usually 12 months) or long-term (two to five years) basis. Also, the individual projects and investment proposals of each operational unit within the company should be totaled and treated ...
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In business applications, the emphasis on understanding the behavior of opponents has been reduced while more attention is now paid to changes in the natural environment. At Royal Dutch Shell for example, scenario planning has been described as changing mindsets about the exogenous part of the world prior to formulating specific strategies.
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