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There are 210 Designated Market Areas (DMAs) listed by the 2024–2025 Nielsen rankings: New York (#1) Los Angeles (#2) ... (FCC) top 100 Television Market Areas ...
Changing systems of viewing have impacted Nielsen's methods of market research. In 2005, Nielsen began measuring the usage of digital video recording devices (DVRs) such as TiVos. Initial results indicated that time-shifted viewing (i.e., programs that are watched after the networks have aired them) would significantly impact television ratings.
The highest-rated broadcast of all time is the final episode of M*A*S*H in 1983, with 60.2% of all households with television sets in the United States at that time watching the episode. [ 99 ] [ 100 ] Aside from Super Bowls, the most recent broadcast to receive a rating above 40 was the Seinfeld finale in 1998, with a 41.3.
Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...
The audience for the Comcast-owned channel is down 46% compared to the first 10 months of 2024, according to Nielsen data. CNN, which has long battled ratings swings dictated by news coverage, is ...
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
Media Markets of the United States. A Television Market Area (TMA) is a group of counties in the United States covered by a specific group of television stations.The term is used by the U.S. Government's Federal Communications Commission (FCC) to regulate broadcast, cable, and satellite transmissions, according to the Code of Federal Regulations, at 47 CFR § 76.51 and FCC.gov.
Streaming accounted for 40.3% of all TV usage in the U.S in June, per a monthly report from Nielsen. That marks not only the highest proportion of streaming viewership ever recorded in the three ...