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Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.
In classical rhetoric and poetic theory, decorum designates the appropriateness of style to subject. Both Aristotle (in, for example, his Poetics) and Horace (in his Ars Poetica) discussed the importance of appropriate style in epic, tragedy, comedy, etc. Horace says, for example: "A comic subject is not susceptible of treatment in a tragic style, and similarly the banquet of Thyestes cannot ...
The speech is a famous example of the use of emotionally charged rhetoric. [2] Comparisons have been drawn between this speech and political speeches throughout history in terms of the rhetorical devices employed to win over a crowd. [3] [4]
It is also important for speakers to be aware of events that might happen during the moment of a speech, like outside noise, the technology that can be used during the event, as well as the weather conditions on the day, so it can be easier for him/her to connect with the audience and not be disturbed during the speech. [3] An example would be ...
Aristotle's work on aesthetics consists of the Poetics, Politics (Bk VIII), and Rhetoric. [8] The Poetics was lost to the Western world for a long time. The text was restored to the West in the Middle Ages and early Renaissance only through a Latin translation of an Arabic version written by Averroes. [9]
Rhetoric, in Plato's opinion, is merely a form of flattery and functions similarly to culinary arts, which mask the undesirability of unhealthy food by making it taste good. Plato considered any speech of lengthy prose aimed at flattery as within the scope of rhetoric. Some scholars, however, contest the idea that Plato despised rhetoric and ...
[citation needed] Until speech is examined or criticized to see if it is subject to doubt, its truth cannot be evaluated by this standard. Foucault asserted that the classical Greek concept of parrhesia rested on several criteria. A person who engages in parrhesia is only recognized as doing so if they possess a credible connection to the truth.
The main purpose was to pick an approach to the audience, to please it and to adapt the speech to it. Unlike Plato's approach, the Sophist rhetoricians did not focus on identifying the truth, but the most important thing for them was to prove their case. The first sophist whose speeches are a perfect example of a sophisticated approach is Gorgias.