enow.com Web Search

Search results

1. Results from the WOW.Com Content Network

2. Marketing management - Wikipedia

   en.wikipedia.org/wiki/Marketing_management

   Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...

3. Chief marketing officer - Wikipedia

   en.wikipedia.org/wiki/Chief_marketing_officer

   A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...

4. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

5. Management - Wikipedia

   en.wikipedia.org/wiki/Management

   These typically comprise a four-year program designed to give students an overview of the role of managers in planning and directing within an organization. Course topics include accounting, financial management, statistics, marketing, strategy, and other related areas.

6. Outline of business management - Wikipedia

   en.wikipedia.org/wiki/Outline_of_business_management

   Outline of marketing – Overview of and topical guide to marketing; Outline of production – Overview of and topical guide to production; List of accounting topics; List of business law topics; What to manage: Culture – Social behavior and norms of a society; Business – Organization engaged in commerce or industry

7. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.