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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Functional beverages now make up about 10% of the total U.S. non-alcoholic beverage market. Frey said sales slowed a little in the U.S. last year, which she partly attributed to the relatively ...
The market value of prebiotic products, such as Olipop, is expected to grow to $6.61 billion by 2029. What’s really interesting is that functional-beverage makers aren’t doing anything all ...
From March 2020 to March 2024, sales of functional beverages amassed $9.9 billion on online sales alone, according to NielsenIQ. Jack Espy sees all this and wonders if he can't do better.
The product now represents over 60% of market in New Zealand and Australia. [28] In 2002, Hansen Natural Company introduced the energy drink Monster Energy. [29] Hansen Natural Company changed their name to Monster Beverage Corporation after an agreement by shareholders to change the name after Monster Energy became the largest source of ...
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
The functional beverage market size, valued at USD 164,058 million in 2023, is projected to exceed USD 277,744 million by 2033, with a CAGR of 5.4%. The global beverage emulsion market size is estimated to be worth USD 526.5 million by the end of 2023 and is expected to reach USD 754 million by 2033, growing at a 4.3% CAGR.
Coca-Cola Fiber+ or Coca-Cola plus is a diet variant of the soft drink Coca-Cola with added dietary fiber in the form of dextrin. [1] [2] It was developed by Coca-Cola Asia Pacific and launched locally in Japan during March 2017.