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  2. Bayesian inference in marketing - Wikipedia

    en.wikipedia.org/wiki/Bayesian_inference_in...

    While the concepts of Bayesian statistics are thought to date back to 1763, marketers' exposure to the concepts are relatively recent, dating from 1959. [2] Subsequently, many books [5] [6] [7] and articles [8] [9] have been written about the application of Bayesian statistics to marketing decision-making and market research.

  3. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    In other words, business intelligence focusses on description, while business analytics focusses on prediction and prescription. [1] Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, [2] and fact-based management to drive decision making.

  4. Business decision mapping - Wikipedia

    en.wikipedia.org/wiki/Business_Decision_Mapping

    Business decision mapping (BDM) is a technique for making decisions, particularly for the kind of decisions that often need to be made in business.It involves using diagrams to help articulate and work through the decision problem, from initial recognition of the need through to communication of the decision and the thinking behind it.

  5. Statistics - Wikipedia

    en.wikipedia.org/wiki/Statistics

    A typical "Business Statistics" course is intended for business majors, and covers [70] descriptive statistics (collection, description, analysis, and summary of data), probability (typically the binomial and normal distributions), test of hypotheses and confidence intervals, linear regression, and correlation; (follow-on) courses may include ...

  6. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence, which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .

  7. Business intelligence - Wikipedia

    en.wikipedia.org/wiki/Business_intelligence

    Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...

  8. Statistical theory - Wikipedia

    en.wikipedia.org/wiki/Statistical_theory

    The theory of statistics provides a basis for the whole range of techniques, in both study design and data analysis, that are used within applications of statistics. [1] [2] The theory covers approaches to statistical-decision problems and to statistical inference, and the actions and deductions that satisfy the basic principles stated for these different approaches.

  9. List of fields of application of statistics - Wikipedia

    en.wikipedia.org/wiki/List_of_fields_of...

    Operations research (or operational research) is an interdisciplinary branch of applied mathematics and formal science that uses methods such as mathematical modeling, statistics, and algorithms to arrive at optimal or near optimal solutions to complex problems; Management science focuses on problems in the business world.