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New Zealand markets itself abroad as a "clean, green" adventure-playground (Tourism New Zealand's main marketing slogan, "100% Pure New Zealand", reflects this), emphasising as typical tourist destinations nature areas such as Milford Sound, Abel Tasman National Park and the Tongariro Alpine Crossing; while activities such as bungee jumping or ...
Heritage Expeditions is an expedition cruise tourism company operating from Christchurch, New Zealand. [1] The company was established by the Russ family, [2] and currently offers a range of expedition cruises and excursions in Antarctica, Subantarctic, New Zealand, Australia, the South Pacific and Japan.
The main marketing tool of Tourism New Zealand is the award-winning "100% Pure New Zealand" campaign, which had its ten-year anniversary in 2009. The brand has attracted debate at times from scientists such as Mike Joy , environmentalists, and the Green Party who see the 100% Pure brand as an environmental statement.
A main attraction to Te Wahipounamu, and New Zealand in general, is the natural landscape. A study found that key motivating factors for visitors to Te Wahipounamu are the scenery and recreational activities. [7] Tourism within Te Wahipounamu is nature-based, ‘green’ tourism. [8] There is a combination of nature and adventure tourism.
[1] [2] It falls within the broad category of amateur adventure or activity-based tourism. [3] [4] [5] It is a seasonal commercial backcountry industry, which also includes mountaineering and kayaking. [6] Heli hiking is a form of mountain recreation in the mountainous regions of New Zealand and the Bugaboos in Canada.
New Zealand offers a number of adventure tourism activities and one of them is caving. Most of the commercial caving is done in the Waitomo area, but there are also tours offered in Fiordland and on the West Coast. Black water rafting, where the participants float through caves on tyre inner tubes, was an early tourism venture and has become ...