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Alexander Osterwalder at the Business of Software 2011 conference Alexander Osterwalder (born 1974) is a Swiss business theorist, [ 1 ] author, speaker, consultant, and entrepreneur, known for his work on business modeling [ 2 ] and the development of the Business Model Canvas .
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors. Alexander Osterwalder call these similarities the "business model pattern". [2] [3] "Innovation, entrepreneurship and disruption are not about creative genius", says A. Osterwalder explaining the need for business model ...
Pigneur authored and co-authored a series of books and articles since the 1980s, [3] and became globally known as co-author with Alexander Osterwalder of the 2010 book Business Model Generation. Pigneur and Osterwalder are considered one of the world’s 50 most influential management thinkers.
The idea that the resources and capabilities of a new firm can be applied to create different offerings and address the needs of different market segments was first spelled out in Edith Penrose’s influential "Theory of the Growth of the Firm," [11] and since then has become a cornerstone of the resource-based view in strategic management.
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The Business Model Canvas is a strategic management template invented by Alexander Osterwalder around 2008 for developing new business models or documenting existing ones. [28] It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by ...
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