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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
A 1940s brochure advertising the train, Arizona Limited. A brochure is usually folded and only includes promotional summary information. A booklet is typically several sheets of paper with a card stock cover and bound with staples, string, or plastic binding. In contrast, a single piece of unfolded paper is usually called an insert, flyer, or ...
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
1798 broadside advertising 'Phœnomenon', stables of Maj. Thomas Leavett, Northampton, Massachusetts A broadside advertising an event on 27 November 1821 at the Westminster Pit, London, a well-known blood-sport arena, featuring a fight between the monkey, Jacco Macacco and a dog, also dog fights, badger-baiting and bear-baiting
Smaller visual catalogs can be known as brochures. With the Internet, they have evolved into searchable databases of products known under the term e-commerce. Interactive catalogs and brochures like IKEA [17] and Avon [18] allow customers to browse a full range if they have not decided on their purchase. Responsive web and app design will allow ...
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