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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
Facebook allows advertisers to target ads based on demographics, location, interests, behavior, and connections. Facebook also allows companies to target a "look-a-like" audience, that is the company supplies Facebook with a data set, typically the company's current employees, and Facebook will target the ad to profiles that are similar to the ...
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But in 2017, Facebook decided to ban a similar practice in its advertising after the Wall Street Journal raised questions about it. The Harris Google ad campaign seems limited in scope.
This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided with a set of characteristics that will define their target market. These traits include geographical location, gender, age, work, relationship status, and interests such as music. [2]
3. Click on Add to Favorites to see the app's link immediately jump into the Favorites list, and out of the Apps list. Continue to add apps until you have added all of the games you'd like to have ...
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Facebook also reports an increase of 57% in advertising revenue to $5.2 billion, with mobile advertising now accounting for 82% of advertising revenue. It also reports a year-over-year increase in daily active users by 16% to 1.09 billion and in monthly active users by 15% to 1.65 billion.