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  2. Facebook Ads - Wikipedia

    en.wikipedia.org/?title=Facebook_Ads&redirect=no

    This page was last edited on 2 February 2022, at 23:42 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  3. List of mergers and acquisitions by Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Meta Platforms (formerly Facebook, Inc.) is a technology company that has acquired 91 other companies, including WhatsApp.The WhatsApp acquisition closed at a steep $16 billion; more than $40 per user of the platform.

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided with a set of characteristics that will define their target market. These traits include geographical location, gender, age, work, relationship status, and interests such as music. [2]

  5. History of Facebook - Wikipedia

    en.wikipedia.org/wiki/History_of_Facebook

    Facebook announces that it is shutting down Facebook Exchange (FBX), its desktop ad exchange. The reasons cited include that FBX makes a very small share of Facebook's ad revenue, and that it is of limited utility because is purely desktop-based, and any successful ad campaign must include mobile, that people are increasingly using. [553] [554 ...

  6. Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/Meta_Platforms

    Facebook ranked No. 34 in the 2020 Fortune 500 list of the largest United States corporations by revenue, with almost $86 billion in revenue [174] most of it coming from advertising. [ 175 ] [ 176 ] One analysis of 2017 data determined that the company earned US$20.21 per user from advertising.

  7. List of Facebook features - Wikipedia

    en.wikipedia.org/wiki/List_of_Facebook_features

    Facebook also said it was supporting an emerging encapsulation mechanism known as Locator/Identifier Separation Protocol (LISP), which separates Internet addresses from endpoint identifiers to improve the scalability of IPv6 deployments. "Facebook was the first major Web site on LISP (v4 and v6)", Facebook engineers said during their presentation.

  8. Nir Eyal - Wikipedia

    en.wikipedia.org/wiki/Nir_Eyal

    After graduating from the Master of Business Administration program at Stanford in 2008, [5] Eyal and fellow students founded a company that placed online ads in Facebook, with Eyal serving as CEO. [3] His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design. [3]

  9. 2020 Facebook ad boycotts - Wikipedia

    en.wikipedia.org/wiki/2020_Facebook_ad_boycotts

    The 2020 Facebook ad boycotts were a group of boycotts that took place during the month of July 2020. Much of the boycotts were organized under the Stop Hate for Profit campaign, launched by the advocacy groups the Anti-Defamation League , the NAACP , Color of Change , Common Sense Media , Free Press and Sleeping Giants .